Study reveals children’s preference to Gobi Gold Genius® soft chew compared to other forms of supplements
In a randomized study of 53 children aged 4–12, Gobi Gold® Gen!us soft chews ranked highest in preference compared to liquid, soft gel capsules, and chewable capsules. Evaluated on appearance, smell, taste, and mouthfeel, the soft chew form was clearly the favorite—making daily Omega 3 intake a kid-approved experience.
No sugar/stevia compared to common gummy vitamins
Unlike common gummy vitamins, Gobi Gold® Gen!us contains no sugar or stevia. To get enough Omega 3s, children often consume 10–20g of sugar daily from regular gummies—nearly their entire recommended daily limit. UK guidelines advise a maximum of 19g for ages 4–6 and 24g for ages 7–10, making our sugar-free alternative a smarter choice.
Study proves 44% higher bioavailability of EPA & DHA with Gobi Gold Genius® soft chew
A clinical study showed that Gobi Gold® Gen!us soft chews deliver 44% higher bioavailability of EPA and DHA compared to traditional softgels. Thanks to our unique emulsification technology, the Omega 3s dissolve more efficiently in the gut—ensuring better absorption and greater impact.
The Triglyceride form of our fish oil is the most absorbable form for EPA & DHA
Omega 3s are naturally found in the triglyceride (TG) form in fish. However, most fish oils on the market use the cheaper ethyl ester (EE) form, which is less effectively absorbed and more prone to oxidation. A clinical study with 72 participants showed significantly higher bioavailability of EPA and DHA from re-esterified triglycerides (rTGs) compared to EEs—proving that form matters.
Gobi Gold Genius® contains X 3 more Omega 3s EPA & DHA, compared to common gummy vitamins
Gobi Gold® Gen!us contains three times more Omega 3s (EPA & DHA) compared to the top kids’ gummy vitamins with Omega 3s on Amazon. While others require 2–4 gummies per day to reach an effective dose—resulting in higher sugar intake and inconsistent use—Gobi Gold® Gen!us delivers a powerful dose in just one gummy. Smarter for parents, healthier for kids.